It started with Cotton...

When did rugby players start becoming obliged to get involved in the fashion industry? Sure, Fran Cotton was very successful with Cotton Traders but does that really justify every prop and his dog getting involved? Goodness me, even the Wall Street Journal has been reporting on this phenomenon! And just look at the following spattering of recent examples (in ascending order of unlikeliness):

Jonny Wilkinson
Jason Robinson
Phil Vickery
Brian Moore - ok, it's not exactly fashion, but I think it deserves a mention anyway

I guess we'll really know the world has turned on it's head once Adam Jones launches a line of underpants, a la Beckham...